Brand and Branding

You are a brand manager of LVMH(LVMH Moët Hennessy Louis Vuitton). Your mission is to feature your brand
portfolio in the next James Bond film set for release in 2023. In order to do this, you need to convince the
production company which is EON, that your brand is a good fit for the franchise. As the key cinema going
audience is between 15-24 you want to show how well your brand successfully engages with this younger
demographic resulting in fan awareness and engagement not reached on other social platforms.
You have to reflect brand values that are in line with the Bond brand. How does LVMH suit the bond brand, for
example, Bond is known for wearing/using luxurious items, or drinking expensive champagnes, and these
products are what LVMH specialised in.