Description
it is a case study on Brooklyn brewery
You are assumed to be a distinguished and competent consultant in a well-known consulting firm.
Top managers of Brooklyn Brewery hired you and asked you to help them correctly understand the current situation of the company, to analyze the external and internal environments and to propose the best recommendation for the company.
The case analysis should be written in paragraph form, as a business document. Be clear and concise in your communication, and avoid any jargon or unnecessary adverbs/adjectives.
Your report must follow the structure below:
Problem statement
External analysis
Internal analysis
SWOT analysis
Current Strategies
Alternatives + Decision Criteria
Recommendation
Implementation plan (high-level)
Problem statement
Provide a problem statement that “clearly” identifies the main question to solve.
If there are key issues related to the problem, mention all
(one or two paragraphs; Get to the point quickly).
Problem statement – 10 Marks
External analysis
Analyze the external environment of the firm
Evaluate the general environment – only the relevant factors of PESTLGD analysis
After analyzing the General environment, draw the strategic implications of the analysis results.
Identify the industry you are analyzing plus the structure of it
Mention the important trends that have changed or will affect the industry
Apply five forces model and evaluate the industry
Clearly mention the strength of each force – If applicable analyze the expected future changes
Mention the overall attractiveness of the industry
Make a competitive analysis
Identify the industry Key Success Factor (KSF)
External Analysis – 20-25 Marks
Internal analysis
Analyze the internal environment of the firm
If you had sufficient information to perform value chain analysis, clearly mention which
processes are creating value for the firm and its customers.
Apply value chain and VRIN/VRIO model to evaluate the firm’s internal environment
Internal Analysis –20-25 Marks
SWOT Analysis
8 Marks
Current Strategy of the firm
Business Level (if Applicable)
Corporate level (if Applicable)
7 Marks
Alternatives + Decision Criteria
Alternatives
Develop two or three possible alternatives
Explain the link between each of the alternatives and your analysis results.
What are the pros and cons of each alternative?
Write them clearly with bullet points
Alternatives – 15 Marks
Recommendation
Recommendation
Propose your final recommendation between the two alternatives (use criteria matrix,
recommended)
Argue that why the one you selected is better than the other alternative
Make sure that your recommendation can possibly solve the issues
Recommendation- 5 Marks
Implementation plan (high-level)
Implementation
Provide a short discussion of how the recommended alternative should be implemented.
Discuss the risks and returns
Prepare a timeline to execute the recommended alternative
Implementation – 5 Marks
Grading
- Conceptual Dimension
Understand and utilize various concepts learned in the class - Analytical Dimension
Clearly diagnose the situation and identify key questions.
Conduct in-depth analyses using appropriate frameworks, concepts, and perspectives to a given problem
Compare and contrast possible alternatives to select the final recommendation - Presentation Dimension
Have a coherent logical flow from diagnosis, analysis, alternatives to the recommendation
Present sound and logical arguments
Write your argument in a concise and professional manner
The case analysis should be written in paragraph form, as a business document. Be clear and concise in your communication, and avoid any jargon or unnecessary adverbs/adjectives.
Your report must follow the structure below:
Problem statement
External analysis
Internal analysis
SWOT analysis
Current Strategies
Alternatives + Decision Criteria
Recommendation
Implementation plan (high-level)