Business Marketing

You are a team of employees of an advertising agency that has been hired by a large automobile manufacturer to create a name for a sports car it has recently

designed. Its new two-seat, hardtop convertible is capable of going from 0 to 60 miles per hour in 4.5 seconds and sells for approximately $100,000. The

typical customer is a successful, male business executive who has plenty of disposable income. In groups of four to five, decide upon a name and advertising

slogan for the car.

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