- Define your product or business, describe it’s intended purpose, describe the big benefits, and why it makes
life better for the user - Define your target audience (who are they, where are they, what do they like, how does your product benefit
them) - Describe the biggest benefit of your product to the target audience, the one thing you have to emphasize in
your communication - Create a brand name for your product (or business) that will resonate with your audience
- Create a logo, slogan, mascot, (add a jingle for bonus points)
- Write a SOBSEE
- Write a SLEDTC
- Write a SWOT Analysis
- Determine what the purpose of your promotion piece is – RIPE and what type of story you want to tell (heart
warming, funny, slice of life, pure entertainment, inspiring, scary, etc) - Write a creative brief for a video advertisement that will promote your product
- Write a story board for your product appropriate for your target audience
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