Business plan

Posted on by Leakey
  1. Define your product or business, describe it’s intended purpose, describe the big benefits, and why it makes
    life better for the user
  2. Define your target audience (who are they, where are they, what do they like, how does your product benefit
    them)
  3. Describe the biggest benefit of your product to the target audience, the one thing you have to emphasize in
    your communication
  4. Create a brand name for your product (or business) that will resonate with your audience
  5. Create a logo, slogan, mascot, (add a jingle for bonus points)
  6. Write a SOBSEE
  7. Write a SLEDTC
  8. Write a SWOT Analysis
  9. Determine what the purpose of your promotion piece is – RIPE and what type of story you want to tell (heart
    warming, funny, slice of life, pure entertainment, inspiring, scary, etc)
  10. Write a creative brief for a video advertisement that will promote your product
  11. Write a story board for your product appropriate for your target audience

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