Business Plan Presentation for Service Line or Program

Assess an existing service line or program (such as a diabetes management program, comprehensive oncology center, etc.) for a real healthcare organization (you may select a hospital, large medical group, nursing home, or an ambulatory care facility) in your community.

assume that you are the Director of Strategic Planning for this organization and the CEO has assigned you the responsibility for assessing where the program is in its life cycle, and whether the organization should expand the program, continue the current strategy and maintain the program as is, or close the program. The summary of your assessment will be presented to the Board of Directors.

An evaluation of various factors that affect the feasibility and project development.
Where the program is in its life cycle.
Whether the organization should expand the program, continue the current strategy and maintain the program as is, or close the program.
Justification via a robust assessment of the internal and external environment, using at least 2 tools discussed in our course; such as SWOT+PEST, Five Forces, BCG, etc.
Consideration of organizational restrictions and constraints, mission, vision, values, capabilities, strengths and weaknesses.
Relevant organizational issues and context, and multiple perspectives and dimensions are considered.
Consideration of relevant market forces.

Action Plan: Provide a summary of your recommendations and strategies for implementation.

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