Butterball, LLC's quantitative and qualitative success factors

Based on the information in the annual reports or published on the Butterball, LLC's website, located in North Carolina, summarize what the firm views as the reasons for its successes (either past or expected in the future). Search for both quantitative and qualitative success factors provided in the report. Does the firm seem most focused on the economic, accounting, or shareholder perspective of its competitive advantage? Give quotes or information from these sources to support your view