CAMPAIGN CONCEPT & PAID MEDIA EXAMPLE

Brainstorm several campaign concepts that can apply to college undergraduates the wear a mask for covid19.
Select your favorite concept and write a short statement describing the concept and goals.
Example: Our “Shower Me with Mocktails” campaign will raise brand awareness of the Ocean Spray Mocktails
product among pregnant millennials. Our goal is to make Mocktails synonymous with baby shower
celebrations.
Podcast Advertising
Research and identify three (3) different podcasts that your target audience may consume. Provide data for
why you believe this is true.
Select one of the podcasts. In the style of that podcast’s advertising, write a script for an advertisement for your
campaign concept.