Case analysis of “Robin Chase, Zipcar, and an Inconvenient Discovery”

Read the MIT case study of “Robin Chase, Zipcar, and an Inconvenient Discovery” Prepare a 2-4 page Executive Briefing to advise Robin Chase of what she should do at Zipcar. Your briefing should include an executive summary, introduction/context to the situation, the key analysis, the best options available for Robin and your recommendation with your rationale. (Remember an executive memo does not need to share everything that you know about the problem, just the most relevant things a CEO would need to make a fact-based decision.)