Assume that your reader knows the case well. You need to identify a problem(s) in the case and provide solutions for the case. In this analysis using Executive
Summary format, I want you to make a hard decision with logics and rationales. You will be able to identify many problems that Chase encounters. It is very
typical to have multiple issues/problems in an organization. You, as a manger, need to prioritize the problems. You do not have to work on all the problems
that you identified but you will need to demonstrate that you can identify a fundamental problem or most important/urgent problem that needs to be
addressed and come up with alternative strategies (three strategies are sufficient) for the problem that you try to solve with logic. 8 After you explore
alternative strategies to solve the problem, you need to choose only one or two strategies with logic/rationals because a firm/manager cannot implement all
the possible strategies as you know due to lack of resources. When managers make a decision in any business, they use logics/rationale. You need to
persuade your boss that your chosen strategy is the most effective and efficient among the alternative strategies that you explored. There are no clear right
and wrong strategies/recommendations. Still, some strategies/recommendations are well supported by facts/data/theories/concepts, and most people
agree on the strategy. A good case analysis would be a coherent two-page memo clearly articulating the management decision and the logic supporting the
decision/recommendations, along with the important management issues to consider. An excellent write-up would, in addition, articulate relevant
management insights that are not obvious. It is not necessary to include detailed background on the firm in your analysis, only relevant background
supporting your decision. The most important is that you make a decision – the great thing about the MBA program is that it is a place to learn safely, and
the right or wrong answer is not as important as the process you used to come to a decision. A good case analysis (‘A’ grade case analysis) a. is focused and
purpose delineated at the beginning and reiterated at the end. b. has clear and good overall report structure; well-constructed paragraphs and sections with
clear and logical transitions. c. demonstrates clear understanding of the topic and facility with knowledge of the topic beyond surface learning. d. expertly
advances thesis with well-reasoned arguments and appropriate support. e. has appropriate and complete list of references, fully cited in text; appropriate
amount of quotations used to support argument f. is a grammatically-correct report with proper punctuation, good sentence structure, and clear and proper
choices of words/terminology; free of misspellings and typos. g. avoids summarizing the case facts or storyline. Assume that the reader knows this
information and strive to go beyond that to analyze, using case concepts, what is going on. This often takes an additional draft (or more) of your analysis. h.
is as concise and direct as possible. Introductory statements or prefaces to answers should be limited. Get to the point. i. applies core concepts from the
text, lectures, readings and discussions and provides the reader with options or a framework after clarifying the facts. j. Speaks the “Marketing” language,
expressing your thoughts using the concepts, terms, phrases, vocabulary, and ideas of the course. To achieve all of these, you need to read the case and
review your course notes and readings. Ask yourself, “What concepts from these readings and materials could I apply to this case? What 9 framework could I
use to interpret or explain what’s occurring? How can I express what’s going on in the language of Marketing?” When you need to identify strengths and
weaknesses or to assess effectiveness, ask yourself, “What concepts or tools have I learned that would help me assess the extent to which something is
effective or not?” You should plan on drafting and redrafting. Good writing is rewriting. Simply assume that it will take several attempts to be able to express
your thoughts in the language of the course and to do it well.