Test Carried Out By Kiva.org, an innovative non-profit organization, allows people to lend money via the Internet to low-income entrepreneurs and students across countries. Kiva conducted an A/B Test as they wanted to increase the number of donations from first-time visitors to their landing page.
Hypothesis: Giving more information to visitors coming to Kiva’s landing page will help boost the number of donors.
Result: Donations increased by 11.5% after adding an information box at the bottom of the landing page.
What You Can Learn from This Test?