Case Study Analysis And Implementation Of The Design-Thinking Approach In A Real Store ( Nike)

  Explain your application and practice of the design thinking methodology applied to the process of buying specific product/s for a specific objective, as well as developing and testing prototypes from an online and bricks and mortar store Expected Content Report: 1.Empathy&define:PresenttheEmpathyMapwiththemostrelevantinformationabouttheUsers.Definetheproblemorproblemsusingconvergentthinking. Persona and Problem 2.Ideate: explain your problem-solving process applying one of the design thinking tools of the ideation phase (e.g., 6-3-5 method, how might we question, 2x2 matrix, etc). Present your criteria for selecting the best idea. Use desirable/feasible/viable to decide which ideas to develop for prototyping. 3.Prototype & test: clearly explain one or more prototypes, tests, and insights (prototyping design thinking tools – rapid prototypes, wireframes, role playing, storyboarding, etc.). Present images, drawings, etc. 4.Design thinking strategy – Design thinking for business innovation: does your idea solution meet the innovation “sweet spot” – desirable, feasible, viable? What will you do next in the iterative design thinking process?

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