Case study – Uber and London taxis

In what ways does Uber’s business model both enhance and detract from the creation of shared value? How is the creation of value for a taxi service shaped over time? (25 marks) How would you define quality for a taxi service such as Uber? How should quality be monitored and controlled? (25 marks) Using relationship marketing concepts, how would you describe Uber’s relationship with its customers? (25 marks)