Marketing strategies to launch Kora will be broken down into four different groups: product, pricing, place, and promotion. Product: Kora will offer several clothing styles with inclusive sizing, […]
Marketing
Marketing Advertising
Find one successful and one unsuccessful outdoor advertising campaign. . You may find out on the street or search for them online. Explain the reasoning behind your selections. Give […]
Marketing’s role in an organization.
Whether you’re rebuilding your marketing program from the ground up or leading the first campaign of your career, this video will help you lay the foundation for a successful […]
Strategic disadvantages that each social media platform has
What are 2 strategic disadvantages that each social media platform has versus the other? Pick a famous restaurant chain, and review how that restaurant chain markets […]
Market segmentation and target marketing in a case scenario.
Describe market segmentation and target marketing in a case scenario. Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original […]
Moneyball
Watch the film Moneyball directed by Bennett Miller. Consider the ways in which big data impacted how the Oakland A’s made some operational choices for their business, then think […]
Developing and leading a market entry into a country with a large power distance index (PDI)
Assume that you are a marketing manager charged with developing and leading a market entry into a country with a large power distance index (PDI). What […]
Demographics and psychographics
Watch this video to learn more about demographics and psychographics:https://www.youtube.com/watch?v=Wvc7DDR4m-Y Using what you have learned, use the following questions to guide your writing: Explain the purpose […]
The marketing mix and target market for a bike shop
“Compare and contrast the marketing mix and target market for a bike shop in your community with the online bicycle retailer Performance Bicycle (www.performancebike.com (Links to […]
The marketing channels you will use to promote your t-shirt company
Describe the marketing channels you will use to promote your t-shirt company to reach your targeted market. Describe the benefit and goal for each channel. […]