What are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations?
Marketing
Marketing Campaign Slide Deck
You are a Director of Marketing at a Fortune 500 company. The Chief Marketing Officer (CMO) has reviewed your Campaign Brief and shared it with the executive team. They […]
Principles Of Case Management
As a case manager, what three principles will guide your work? Provide a rationale for your choices.
Implementing Brand Strategy
Marketers must constantly look for ways to generate revenue by building brand awareness. The Discussion topic for this discussion focuses on developing strong brands. Select one article that […]
One sectors in US economy going through market adjustment
Identify one (or more) sectors in US economy (e.g. banking/technology/materials etc.) that you think are over-valued and are either going through market adjustment or likely to see a market […]
Marketing strategy to include advertising, social media
Evaluate your marketing strategy to include advertising, social media, etc. (CO 5) Develop your final business plan. (CO 6) Submit your complete marketing plan, to include the distribution channels, promotional […]
Why do we use market weights instead of book-value-based weights when computing WACC
1- Why do we use market weights instead of book-value-based weights when computing WACC? 2- Would you ever adjust the cost of capital when analyzing a project? Why or why […]
Global Strategy
identify a company founded in the KSA that has expanded internationally. How did the company extend its competitive advantage from its home market to an international market? Were […]
Cross-Platform Digital Marketing Plan
Evaluate the role digital marketing plays in overall marketing strategy. Interpret how to plan and execute search engine related marketing strategy. Compare how different social media channels contribute to […]
Costa’s Mobile And Email Marketing Report
Scenario Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and […]