Bringing an innovation to market is a significant investment. This week, you discuss what a manager needs to consider to protect their innovation. How important do […]
Marketing
A good match between customer expectations and service delivery.
Give two examples of services that show a good match between customer expectations and service delivery. Give two examples of services that do not show a […]
Brand extensions
Are brand extensions an important brand-growth strategy or can they endanger brands?
Developing retail packaging for a new product.
Assume you are given the task of developing retail packaging for a new product. The product and package will be produced in a small town in […]
Branding influence sponsorship
There are few business segments where sponsorship is more important than in sport management. Individuals, teams, and leagues count on revenue earned from sponsorships to […]
Marketing a new product
Create a new product and provide how you would market the product. Provide information on how the product is superior to your competitions product. 1. […]
Developing advertisements/promotions that would be considered within the bounds of “good advertising.”
Search the Bible (either the Old or New Testament) for at least one Bible verse(s) that would guide a marketer as they develop advertisements/promotions […]
A four Ps approach to marketing and the value approach
Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).
Advertisements.
Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted.
Essential elements of a persona
Describe the essential elements of a persona. Define the key demographic factors that are the basis of how customers are grouped and categorized. Which of these factors are most […]