Review a current product or service in the market and describe its target market. Generate a persona for this company’s primary target market.
Marketing
The essential elements of a persona
Describe the essential elements of a persona. Define the key demographic factors that are the basis of how customers are grouped and categorized. Which of these factors are most important […]
Target market
Review a current product or service in the market and describe its target market. Generate a persona for this company’s primary target market.
On a trip home during the summer break
On a trip home during the summer break, you pay your Uncle Dave a visit at his record store. When you walk in, you notice there is not one single […]
Makin market decisions
As a manager, when you are making decisions for the company, you need to consider the distinction between how the decisions will impact the company in […]
Employer brands
Part I: Name some companies with whom you have done business. Then discuss how you view their employer brands. Would you want to work for them? […]
Placement of artificial intelligence (AI) on the hype cycle
Considering the placement of artificial intelligence (AI) on the hype cycle, discuss an industry that could be disrupted by AI and explain the cause of that disruption. Provide a […]
Marketing plan.
Scenario: You are the new director of a child care center that has had some marketing and public relations issues in the past. In the […]
Creating a brand extension of a product.
Choose a product and write a 5 page summary discussing how you would create a brand extension of that product. Include your rationale for the […]
The influence social media has on modern marketing.
Analyze the influence social media has on modern marketing. Pick one company of your choice and analyze their social media efforts including areas for improvement. […]