Marketing ethics include consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing. You will write an article review […]
Marketing
Gaining competitive advantages from innovation
Gaining competitive advantages from innovation is often about how quickly and effectively a manager brings the idea to market. This week, discuss ways to improve […]
5 key topics around data privacy
You are the digital marketing manager for your company, and your senior executives in Information Technology and Digital Marketing have assigned you the task of developing a 1 day […]
Psychological factors that affect consumer buying decisions
Identify and understand the psychological factors that affect consumer buying decisions
Individual factors that affect consumer buying decisions
Identify and understand the individual factors that affect consumer buying decisions
Social factors that affect consumer buying decisions
Identify and understand the social factors that affect consumer buying decisions
A digital marketing strategy for a new pet food product
Develop an 8 10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future […]
Advertising campaign for our program.
Develop an advertising campaign for our program. Your campaign can focus on a very specific segment, or very widely applied. Your campaign is due […]
Helping A Friend’s Small Biz
Your best friend owns a small children’s clothing store located in the downtown area of a community of 50,000 citizens. The business has been slow the past year […]
Coca Cola Marketing Plan
Research marketing plans and controls for success. Review information on your final paper topic and the industry it is in. (Coca – Cola) Discuss * What were the challenges and […]