Please submit a 3 page assessment of the change and innovation issues that may be confronting Sanofi
Some issues: demographics, orphan drugs, branding,economics (cost of drugs) human resources, globalization, regulation and politics, and market forces such as public relations, institutional advertising, proactive positioning in light of negative public image of pharmaceutical companies or the so called “Bid Pharma”
a suggestion is to look at the marketing issues as to public opinion and possible political regulation of the industry and company