Disc 1 : From the evidence presented in Table 9.2, what conclusions can you draw regarding the factors that determine whether leaders or followers win out in the markets for new products?
Disc 2: Consider the changes that have occurred in a comparatively new industry (e.g., wireless telecommunications, smartphones, video game consoles, online brokerage services, and fitness clubs). Then, address the following questions:
To what extent has the evolution of the industry followed the pattern predicted by the industry life-cycle model?
What are the features of the industry have that have influenced its pattern of evolution?
At what stage of development is the industry today? How is the industry likely to evolve in the future?