You may do your project on any small business, including the following.
An imaginary small business that you could start
A small business that you actually do want to start
Draft 1
Opportunity Analysis: Define the business idea, explain the value proposition, and demonstrate that it is a viable business opportunity.
Industry Analysis: Conduct a Porter’s Five Forces analysis on the industry you are targeting.
Market Analysis: Conduct segmentation to determine your customer segments (target customers) using geographic, demographic, psychographic, and behavioral consumer data.