Collaboration skills while learning about strategic marketing planning.

  The following exercise allows you to practice collaboration skills while learning about strategic marketing planning. Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available. Consider what you learned in the experience and respond to the following in a minimum of 175 words: Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo? How would you communicate about new features to customers? How would you measure the success of the team?