Communication and how it play a crucial role in marketing and business

    1.Define communication. How does it play a crucial role in marketing and business? 2.Define integrated marketing communications (IMC). 3.Identify and describe the four ways consumers can interact with multiple media formats. From the textbook Chapter 2 1.How does brand image help customers? How does it help the specific company? 2.What is a brand logo? What are the characteristics of an effective corporate logo? 3.What are the characteristics of a strong and effective brand name?