1.Define communication. How does it play a crucial role in marketing and business?
2.Define integrated marketing communications (IMC).
3.Identify and describe the four ways consumers can interact with multiple media formats.
From the textbook Chapter 2
1.How does brand image help customers? How does it help the specific company?
2.What is a brand logo? What are the characteristics of an effective corporate logo?
3.What are the characteristics of a strong and effective brand name?