The use of digital media has transformed how companies communicate with their customers.
The use of the websites, YouTube, e-books, e-mail and various forms of social media such as
Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day
communication strategies.
Project 1 Consists of:
1. Project Requirements (topics and content to cover)
2. Paper Requirements (content organization)
3. Submission Requirements (how to submit your assignment)
4. APA Resources (how to cite and select sources)
5. Due Date Information and Late Policy
Project Requirements
Select a company that utilizes digital or social media to communicate with customers to
complete Section 1.
NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2,
and 3).
SECTION 1: COMPANY INFORMATION
Provide the following information about the company you select:
Item 1: What is the name of the company?
Item 2: What year was the company established?
Item 3: What is the company’s goal or mission?
Item 4: What products and services does the company offer or provide?
Item 5: Provide the company website address (URL).
Item 6: How many employees does the company employ?
Item 7: Where is the company’s headquarters located?
Item 8: What are the company’s most recent earnings?
Section 1 Source: Include at least one source for Section 1. Include this source as an in-paper
citation and on your Reference page.
Section 1 Example: The Henkel Company