Gathering Information for the Case Study Analysis
History of the company
List the names of the board of directors.
What are the company’s vision and mission statements? What is their principal business model?
What are the major goals for the company?
List any recent changes in strategy.
What is the Industry in which your company resides?
What is the company’s position on corporate social responsibility (CSR)?
Has your company participated in any mergers or acquisitions in the past?
Case Study Part 2 SUBMITTED PRIOR TO ORAL PRESENTATION
Gathering Information for the Case Study Analysis
Strategic Analysis of Company
Using a SWOT analysis, describe the company’s internal environment – including the
company’s strengths and weaknesses.
Describe the company’s external environment including opportunities and threats.
Current Strategy
List the Company’s internal competitive advantages.
How does the company differentiate itself from its competitors?
Identify which generic business strategies your company is employing. Do they align with its
vision and mission? Does your company have a cost-leadership position in this business? If so,
identify which cost drivers it uses effectively to hold this position.
Where is your company on the industry’s life cycle?
What is your company’s approach to the market? Does it segment the market?
Is your company vertically integrated? Explain.
Explain your company’s global strategy.
Case Study Part 3 SUBMITTED PRIOR TO ORAL PRESENTATION
Gathering Information for the Case Study Analysis
Create and explain the following using Charts/Graphs/Illustrations
Porter’s Five Force Model – Apply the five forces model to your industry and provide a written
explanation of your analysis.
VRIO framework to identify the competitive position held by your company and provide a
written explanation of your analysis
Draw out the vertical value chain for your firm’s industry
Financials (see Mergent online in the WU Library Database)
Financial Analysis – provide a written analysis of the company’s financial position.
Final Case Study Presentation
- Title Slide
- Background Information: Discuss and critique any pertinent information learned through
parts 1 -3 - SWOT Analysis
- Company Situation/Problem Description
a. Briefly describe the situation for which you are developing the case. This
situation may include multiple issues/problems. - Problem Addressing
a. Clearly describe the specific problem
b. Of the problems noted in the situation, which one is your focus?
c. Why did you pick this one?
d. What is the global implication of this problem? - Recommendations
a. Make at least three recommendations regarding the way the situation could be
resolved/improved.
b. Why do you believe these recommendations will resolve/improve the problem?
c. What is your justification? - Action Plan
a. Select one recommendation
b. Develop an objective to resolve/improve the problem
c. Develop the action steps necessary to meet the objective—Be Specific
d. For each action step, include how much time is needed to complete the action step
and the anticipated budget for completing the action step
Recommendations and Action Plan
Prioritize your recommendations and make sure they can be carried out in an
acceptable time frame with the available resources.
Support each recommendation with persuasive argument as to why it should result in
improved company performance.
Review your recommended action plan to see if it addresses all of the problems and
issues you selected. - Justification
a. Support your action plan
b. Include why you believe this strategy will be successful
i. Utilize strategic analysis techniques such as Porter’s Five Forces, Value
Chain, or other tools that are in the text - Outcomes
a. Be thorough
i. What will be the impact on the company?
ii. Why?
iii. What might cause problems?
iv. Are there potential unintended consequences?
v. What are the global implications?