A case study is written summary or syntheses of real-life cases based upon data and research. It suggests a story with a beginning, middle and end. It is a challenge with a result or a problem with a solution. Approach to design case study is
Challenge
Solution
Result
Cast studies identify appropriate strategies for the resolution of dilemma of the case. Case study is a part of effective knowledge management. It is specific and easily digestible story format, which comes up with a solution. Case study is the practical implication of business studies. It enriches your exposure to field work and your managerial and executive expertise to handle organizational issues.
Business case study – To summarize real-life business scenarios, a problem occurring in organizational setup or a dilemmatic situation, leading to operational misconduct and inefficiency in organizations is business case study. The issue may be from any field like finance, HRM, Management, Strategic Management, Production, Marketing and General Operations etc.
CASE STUDY LAYOUT
Title page
Introduction
Company History
Industry Profile
Case Problem
Management Outcome
Conclusion
References
Title page – The title page will contain the full title of the case study. A title must not be vague or non-specific because it may not attract readers’ attention. The two most common formats of titles are nominal and compound. A nominal title is a single phrase, for example “A case study of hypertension which responded to spinal manipulation.” A compound title consists of two phrases in succession, for example “Response of hypertension to spinal manipulation: case study” Keep in mind that title of articles average between 8 and 9 words in length.
Introduction – The introduction is where we convey case study to the reader. It is useful to begin by placing the study in a historical or social context. If there is something especially challenging about the diagnosis or management of the condition that we are describing, now is our chance to bring that out. Introduction doesn’t need to be more than a few paragraphs long, and the objective is to have the reader understand clearly, but in a general sense, why it is useful for them to be reading about this case. Avoid using jargons specifically in introduction. Introduction should create a dramatic interest.
Company History – Reporting of background should be very selective. It is not the history of the whole organization but a history that relates to the problem or decision. Information about the organization should shed light on the problem.
Industry Profile – Industry profile gives the details of the context within which the organization operates with pressures, threats, laws, information on competitors and other external factors that impact the organization.
Case Problem – First, describe the complaint that brought the situation to you. Next, introduce the important information that is obtained from your research. Also, try to present dilemma information in a narrative form – full sentences that efficiently summarize the results of questioning. The next step is to describe the results of our clinical examination. Again, we should write in an efficient narrative style, restricting ourselves to the relevant information. It is not necessary to include every detail in our clinical notes.