What are the cultural characteristics of your target market? Evidence? (Jordan)
How do your two markets compare using Hofstede’s Cultural Dimensions?
What are the implications of the similarities / differences between the 2 markets? How would you need to adapt your product / campaign to fit culturally in the new market?
Critique: What are the limitations / weaknesses to Hofstede’s model?
Independent Learning: What alternative model could you use and how would it help overcome the limitations to Hofstede’s model?