Pick a company in your preferred sector (it can be an existing, imaginary, or a startup company) and build from scratch an entire marketing campaign for this organization. The goal for this project is to increase the companys revenue. You have a budget of 100k per year, how will you allocate the money to bring in value in this organization and achieve a high return of investment ROI? What tools and techniques will you be using to gain competitive advantage and outperform the competition? How will you be able to track the value added as well as the effectiveness of your marketing campaign?