Part A: Critically evaluate the internal and external strengths and weaknesses of your selected company highlighting competitive strengths, position and areas where improvement may be required – 750 words Part B: Using your evaluation build a strategy for the same company using appropriate tools to explain and justify your strategic choices (using theory and practice based examples). Consider the company’s pursuit of competitive advantage in your discussion. – 1250 words Part C: Reflect upon the Strategy Process Model. Consider the online learning activities <and in class workshops> and e-tivities. What have your learnt from these? How has your thinking progressed when observing a holistic strategic view of organisations in their markets?