Concept of price bundling

 

 

 

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TOPIC 1: Channel Partners PROMPT: Based on your readings this week, what would be your top three criteria for evaluating the performance of supply chain partners?

 

Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an example of a company that implements price bundling and how the combined pricing strategy affects customer behavior. (Think about the telecommunications industry, restaurants, software, etc.)

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