Consumer Behavior

Select one company or brand of interest (e.g., Nike, local coffee shop, social networking site) and analyze the effectiveness of its current marketing strategy(e.g., 4Ps and services) used for the brand offerings (product, service, or experience). To do so, you will need to identify the company/brand's target consumers and analyze advantages and disadvantages of the current marketing strategy. Based on the disadvantages of the marketing strategy that you identified, you will come up with an idea for a new marketing strategy concerning issues that we covered in our online class(e.g., external influences i.e., changing American society —demographics, values, subcultures etc. —and internal influences i.e., perception, motivation, learning, attitudes etc. as well as consumer decision process).