Consumer Behavior

1) Describe four ways that the traditional family life cycle differs from the 21st century family life cycle.
2) Explain the important of the consumer socialization process as it relates to the development of a person’s
shopping habits and preferences.
3) What are the six roles of household members with regard to the decision-making process? Describe the
behaviors that generally accompany each role.
4) Name three ways that information has changed how today’s families make decision.
5) How and why have teenagers roles become more important in today’s family decision- making process?
6) List three kinds of products or service that are geared specifically to modern seniors and explain the appeal
of each.

This question has been answered.

Get Answer