Consumer Culture and Behavior

Order Description Drawing on appropriate academic literature evaluate the extent to which ‘being part of a community’ is important to consumers when taking part in the sharing economy. Discuss the consequence of your analysis for the development of strategic marketing practice for organisations operating within the sharing economy. 1.0 Introduction - provide a concise introduction to your assignment (approx 300 words) 2.0 The Importance of Community to Consumers - this section should debate the importance to consumers of being part of a consumption community.