Consumer-driven society.

  below is the link of the video to watch and write a paper from it. https://youtu.be/lZeyYIsGdAA We live in a consumer-driven society. Given the message of this film, how should/can we react as marketers?  How will the marketing concept be applied? (The marketing concept states that companies should listen to their consumers and develop products to suit their needs)  Can management of the 4Ps (Product, Price, Place, and Promotion) lead businesses to grow in the coming years?  How might the housing industry prepare for the effects of oncoming population and demographic changes?