Consumer perceptions of the attributes of the core brand

− Analyze and assess the products’ core market offering (e.g., actual products/services & associated services), product lines, branding strategies (See Chapter 11 slides).

− Evaluate consumer perceptions of the attributes of the core brand and suggest possible extensions with similar attributes.

− Recommend brand licensing or co-branding opportunity (if there is any).

­ ¬ Based on your perceptual (perceptual) positioning map that you developed in WIP3, recommend a repositioning strategy. If repositioning is not necessary, please explain why repositioning is not needed.