Your corporate communications plan (2,500 words plus illustrations) should put forward a proposal
for helping to re-build the reputation of the organization. This should take the form of a strategy – vision
and mission statement – and an outline of one or two specific communications initiatives that would help
to re-position the organization – initiatives could for example mean a new/realigned sustainability
programme, or an employee communications programme, or an advocacy programme aimed at opinion
formers. imagine that your strategy will be read by members ofthe Board of your
organization identify how you would resource the initiative – in house or via an agency