Corporate communications plan based on reputation analysis

Your corporate communications plan (2,500 words plus illustrations) should put forward a proposal for helping to re-build the reputation of the organization. This should take the form of a strategy - vision and mission statement - and an outline of one or two specific communications initiatives that would help to re-position the organization - initiatives could for example mean a new/realigned sustainability programme, or an employee communications programme, or an advocacy programme aimed at opinion formers. imagine that your strategy will be read by members ofthe Board of your organization identify how you would resource the initiative - in house or via an agency