The entrepreneurial organizational practices used by L’Oreal Paris to sustain innovation – A specific
focus on the theory of “Corporate Entrepreneurship
Match problem/issues analyzed and analytic tools applied;
Logical correctedness of the analysis;
Depth of the analysis
Brief description of case/sector/issues selected for analysis (max 1 page)
Analysis applying a selection of appropriate tools from the entrepreneurship course (rest of paper for up
to a total of 3 pages).