Corporate strategy

  1. Choose a global corporation or an MNC that you are familiar with.
  2. Prepare a report on this corporation/MNC by critically analysing the following areas:
  3. Brief history/background of the corporation/company. Core competency of the corporation must be
    highlighted.
  4. The dominant global corporate strategy adopted by the firm. Justify.
  5. Opportunities and challenges facing the corporation
  6. How the corporation is addressing the challenges and opportunities in relation to its global corporate strategy.
  7. Your suggestions on further improvement in the corporation’s global corporate strategy. Discuss the risks
    involved. Justif

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