Creating Customer Value in the Aviation Industry

  Identify and describe a market offering (product, service, or experience) in the aviation industry. Who is the primary target market (recall that a customer may be an individual or business)? What need, want, or demands are fulfilled by the market offering? Does the market offering provide value and customer satisfaction? If not, why not​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​?

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