Answer two of the three discussion questions, listed below, for this week.
- How do the product-dominant and service-dominant approaches to marketing differ? Ch. 6
- What are the four types of consumer offerings? How do they differ from one another? Ch 6
- Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain
the strategies used to introduce each of the products or which strategy you feel will be most successful. Ch. 6
& 7