Offering Type of consumer offerings. Student can describe an offering based on features, benefits, price, and costs of ownership. Student can suggest marketing strategy implications based on the type of consumer offering under examination.
Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle stage.
Marketing channel strategy. Student can outline a multi-channel distribution system and recommend a marketing channel strategy for a product or service offering.
Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifications.
Directions
Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.
We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company, and your goal is to help the company grow sales. We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.