Discuss social media strategy (about 1.5 – 2 pages)
• Define it. You need at least two academic sources for your definition.
• Why is it important to have strong, cohesive social media platforms?
• Discuss how social media strategy may help in a crisis situation.
Now choose an organization or company. It cannot be one we’ve discussed in class. Find one that uses multiple social media outlets, please. Answer the following questions (about 3 – 3.5 pages):
• What is the organization and what does it do?
• What social media outlets does the organization use?
• How many followers does it have on each of the outlets?
• Does it have a blog?
• What is the main type of content on each outlet?
• Is the content well written? Is it clear and concise? Are there spelling or grammar errors?
• Can you find reviews on a review site? Are they positive? Negative? Some of each?
• Do you see evidence of a cohesive social media strategy?
• Do you see evidence of any gaffes or errors? All of the cases we heard about in class had major
gaffes or lapses in good judgment. Consider those kinds of errors to answer this question.
• How does the organization respond to positive comments?
• How does the organization respond to negative comments or complaints?
• Do you feel the responses are effective? Why or why not? Base your answers on credible sources,
which can include our textbook and class lecture.