Critical analysis of a key marketing challenge

  Develop a critical analysis of a key marketing challenge facing an organisation or sector of your choice. - ----This could be any kind of marketing challenge - for example: how an organisation might embed a market orientation into their culture; how they might overcome a PR disaster; or how a whole sector could adapt to radical changes in consumer/public demands (for example the rejection of single-use plastics). However, developing a marketing plan is not a suitable choice for this assignment, as it is not sufficiently embedded in marketing theory. - ----The critical analysis should: 1. describe the challenge faced by the organisation or sector 2. identify the relevant marketing theory/theories that will help you make sense of the challenge you have identified 3. critically review the relevant academic literature in order to gain a deep understanding of the challenge faced 4. outline and analyse possible solutions to the challenge faced, and