Order Description
Develop a marketing report for a Business to business firm wishing to enter a new market.(Domino’s Pizza in China). Assignment: You are a Business to Business Marketing Consultant and have been approached by the X company of your choice (product manufacturer, service provider, etc.) whose Managing Director (MD) wishes to expand into a new market (it can be of the same country or a foreign country). The company understands that entering an unknown market is fraught with problems. They currently have no sales contacts in the market, know little about channels of distribution, are ignorant of what motivates buyers, have no knowledge of product competition and pricing and have no idea of how to promote their products in the market. They need help. You have, therefore, been approached and asked to create a report, advising the MD how the company should undertake this exercise to maximise their chances of success in penetrating the market. You must advise them on, not just how to go about doing this, but why they should undertake the action you recommend that is, the rationale behind all of the proposals put forward. The plan is to be divided into two key sections. First, an analysis of the market and, second, an overview of the proposed marketing strategy.. Marking scheme: 1.Market analysis including industry analysis (e.g. competitors, customer segments, purchasing patterns), industry distribution channels, structure & types (including user, retail, merchant, distributor, supplier, manufacturer). 2. Marketing strategy including target segments (all/some – rationale?), differentiation, benefits & competitive positioning, marketing mix proposed (e.g. product range, price, promotion, distribution channels proposed – rationale?) 3. Presentation, including structure, referencing, style, clarity, visuals