Building on the global industry comparative analysis you did in Project 3, develop a business plan for your
organization to operate in a new country.
Analyze the new couniry first as a site for certain value-chain activities, and second as a market for your
organization’s products. Note that the term products will refer to products. services, or a combination of the
two.
Your business plan should include a marketing strategy and an entry strategy. Also take into consideration
the requirements of accounting and
finance. Develop market share estimates and revenue projections using historical data from your
organization in the United States and your own
research into market size, pricing, and unit sales for the industry in the selected country. Estimate the
investment required for relocating one or more
activities of your organization’s value chain from the United States to the selected country. Also estimate
the time needed for your organization to
break even. Provide the assumptions behind your projections and assessments of both short-term and
long-term risks.