The content of the report should cover all the following areas
Product/Service for Internationalisation
-Describe the product/service and its use (Based on Class Exercise 1)
-Profile the customer domestically (Based on Class Exercise 2)
Global Market Opportunity Assessment
-How big is the potential customer base in different countries? (Based on Class Exercise 3)
-Which 5 market/s (countries, states, regions or cities) offer/s the best opportunity for sustainable revenues? (Bas
Class Exercise 3)
Market Selection and Implications
-Based on the 5-step Indexing approach, clearly state your market selection for internationalisation of the product
Substantiate your claims with evidence, including data from industry databases (Based on Class Exercises 3 and
- Critically discuss the cultural issues in this particular market: What are the implications for selling the product/se
there? (Based on Class Exercise 5) - Critically discuss the regulatory issues stemming form political and legal factors in the market. What are the imp
for selling the product/service into the market? (Based on Class Exercise 6)
Planning entry - How will you market the product/service in the foreign market? Offer a full argumentation, including the logic for
choices. (Based on Class Exercise 7) - What are the operational implications involved in taking this product/service into the foreign market? (Based on C
Exercise 8) - What will need done by human resource? How many will you hire, from where, what will they do and how will yo
compensate them? (Based on Class Exercise 9)
Summary and recommendations
-Offer a summary of the main actionable recommendations from the report.