Read to the following questions and post your answers in the Forum. Apply relevant information from the following questions, and add your own knowledge/perspective into the discussion. 1. Describe two examples of an advertising campaign you encountered with creative strategies and good emotional or rational appeal (or both). What effect did they have on you? Did it lead you towards a purchase or follow a brand? 2. With examples, critically analyse and compare customers motivations for engaging in digital promotions. (You may refer to Tseng, Huang and Setiawan’s ‘2017’ article). Is it possible online consumers by pass functional motives of promotional campaigns and are initially motivated by social reasons? 3. Read the article by Ozuem, Willis, Howell, Lancaster and Ng (2021) pages 17-18 section 5.1-5.4. Critically reflect the four online millennial customers categorised in the article and the benefits and challenges they bring to a digital promotional campaigns. What promotional tools would you use for these consumers? 4. Social media platforms like Facebook are facing offline boycott pressure from consumers. What impact could this have for companies promotional activity, and what could they do to prepare for such a disruption?