Your final project for this class is to build a digital marketing strategy presentation. This presentation should provide a digital strategy to solve a marketing and business dilemma for an organization. For milestone 1, address the following on 1-2 pages. This assignment should address the following:
Name the company and product/service you desire to work on in this project?
Provide a brief synopsis of who the company is and its targeted customer?
What is a real-world marketing and business challenge, issue, or dilemma they are currently facing?
Why do you want to focus your marketing strategy on fixing this business problem?