This item of assessment requires you to critically write about Digital Marketing through the use of a blog. Your blog should be a well-considered and thought-provoking comment about a relevant aspect of Digital Marketing and related to the seminar topics. You are permitted to utilise multimedia in your blog (such as video blogging, audio podcasts). However, please ensure that you consider your audience and their ease of access to your content. Remember, an excellent blog encourages interaction with the readers.