a) Identify a firm that was the first to launch an innovative product or service (i.e., first mover). Describe the product or service and its origins.
b) Identify a rival firm that launched a relatively similar product or service later on (i.e., late mover). Describe the product or service and its origins.
c) In your opinion, for your selected product or service, was it more advantageous to be a first mover or a late mover? (i.e., which firm benefited the most).
Here are a few examples of relatively similar products launched by different firms (feel free to use them if you wish):
First mover: Myspace, Late mover: Facebook
First mover: Iphone, Late mover: Android Devices
First mover: Uber, Late mover: Lyft
First mover: Diner’s club, Late mover: Visa/Mastercard
First mover: Lycos, Late mover: Google