Strategic Analysis of Disney on the Media & Entertainment industry. Written case assignments provide you with the opportunity to use your conceptual, analytic and technical skills in applications of real-world business situations. You should adopt the role of a consulting team that has been asked to examine the corporation and to provide (a) strategic judgments regarding the key strategic issue and problems facing the company with supporting evidence and sound logic drawn from your homework; (b) multiple alternative courses of actions available to the corporation and assessments of these options; and (c) specific recommendations with a supporting plan of action.
Focus: Judgments versus Analysis. You are encouraged to use the various frameworks, concepts, and techniques discussed in the course or otherwise known to you. Remember, however, that these are analytical tools, which help in forming judgments concerning central problems and associated recommendations; these tools are not ends in themselves. Emphasize your judgments (usually using headings or subheadings) and present data/information collected in your homework, along with supporting analysis, in support of these judgments. Avoid merely rehashing facts.
For your assigned firm, please address the following questions: • What are the key findings from your external and internal analyses? • What is the strategic issue of this firm? (Based on your comprehensive analysis above) • What are the most promising strategic options this firm’s management should consider? • Which recommendation is the best among the strategic options?